This pupil-led challenge enables children to self-report how they get to school every day. If they travel actively (walk, scoot or Park and Stride) at least once a week for a month, they get rewarded with a badge. It’s that simple!  

What are the benefits of walking to school?

• Children feel happier and healthier

• They arrive to school refreshed and ready to learn

• Helps reduce congestion and pollution at the school gates  

What if we can’t walk to school?  Park and Stride to help your child earn their WOW badges. You can park or hop off public transport at least ten minutes away from the school and walk the remaining journey.  

What is a WOW badge?

There are 11 badges to be earned from September 2023 – July 2024. Each badge has been designed by a pupil from across the UK as part of our annual WOW Badge Design Competition. A new badge can be earned every month if children walk, scoot or Park and Stride at least once a week. The badges are made in Cornwall from recycled plastic material that was otherwise destined for landfill, including fridge trays, plastic plates and yoghurt pot off-cuts.  In the UK, last year, around 2,000 schools and over half a million pupils enjoyed the benefits of walking to school with WOW.